To identify new opportunities within the UK potato market, and create an innovative product that brings the potato into the UK snacking category.

The fun experience of eating outdoors on a sunny day with family.
 

McCain potato cracker is a new snack made with real, natural potatoes, which promotes McCain’s consumer objective of leading an active life as well as enjoying quality food. While some of you can enjoy the crackers and dip them into the luscious salsa sauce, get the active ones to take the lid off the packaging and fly it as a frisbee. This feature is specially designed to enhance one’s outdoor activity experience and bring people together.

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